I was on a mission and took six months developing the Lifetime Home Survey (LTHS), which was born of a single negative comment following a post class, feedback form. Without ever knowing his name, I still picture the disgruntled attendee sitting near the front with arms crossed, an engineering type who frowned the entire presentation. I knew I wasn't delivering what he wanted to hear.
His comment? "Didn't give specific measurements!" Jeez, I purposely avoided getting technical to reduce the likelihood of audience slumber; but, after reading Mr. Unhappy's feedback, I vowed, "Metrics you want, measurements thou shall get!"